A world-leader in end-of-life care design

With a rare combination of palliative and end-of-life care domain knowledge and multi-disciplinary design expertise, I help health and death care organisations who need to bridge the gap between ambitious vision and practical implementation.

With nearly 20 years of experience across the UK, Italy and the Netherlands, I've designed and built everything from apps to national healthcare processes.

55%of the NHS use ReSPECT, a process I co-designed
£3mbudget leading end-of-life care innovation at Imperial College London
270kpeople worldwide used my mental health app, Cove
5co-authored peer-reviewed publications on human-centred palliative care design

I've pioneered end-of-life care innovation at Imperial College London's Institute of Global Health Innovation and Helix Centre, and I've led design teams at healthtech scale-up Accurx.

As an entrepreneur, my ventures in mental health and end-of-life care have been funded by NHS England, SBRI Healthcare and Bethnal Green Ventures. In 2023, I founded my latest venture, Mortals, an evidence-based approach to mortality awareness for personal transformation.

Alongside my design practice, I am a Visiting Fellow at the Centre for Death and Society at the University of Bath and a trained End-of-Life Doula. I was previously Visiting Professor of Information Design at Università Iuav di Venezia in Italy and have taught design at Design Academy Eindhoven and the Glasgow School of Art.

I currently serve as a board advisor to Jewish Care, am a member of the End-of-Life Care Coalition and have previously held Fellowships with the Royal Society of Arts and Imperial College London.

Born and raised in Scotland, I studied design at the Glasgow School of Art. I now live in East London with my wife and two daughters.

Steady company in hard work

Work around death, dying and loss asks a lot of the people doing it. I bring honesty about who I am, an eye for how the pieces connect, and the courage to stay with people when things get difficult.

“Death care and end-of-life services are a specialist field. Finding a project developer who understands the sector, its challenges, and shared drive for best practice made all the difference. Ivor brought both experience and genuine alignment with the values behind the work.”
Debbie Malynn, Thereafter Funeral Services
“Ivor is a dynamic, engaging and expert facilitator. He inspires people to think and act differently.”
Heather Richardson, former CEO of St Christopher’s Hospice
“Ivor brings a rare combination of design thinking, compassion, and intellectual rigor to a field that deeply benefits from his perspective. He has an extraordinary ability to reimagine systems, environments, and experiences around dying and caregiving – always with humanity, dignity, and beauty at the center.”
Shoshana Ungerleider MD, End Well
“His experience of systems working enabled us to navigate a complex issue with a broad range of stakeholders and deliver tangible actionable outputs.”
Sue Weaver, Gloucestershire County Council
“Ivor is very thoughtful about how he holds his wisdom on a topic that wider society has considerably less comfort talking about.”
Iona Lawrence, The Decelerator and the Jo Cox Foundation
“Ivor has boatloads of integrity, vision, and creativity, making him someone I love talking to and trust deeply.”
Casper ter Kuile, Sacred Design Lab
“His calm approach brings stability to the team, especially during periods of change.”
Veron Lai, Head of Design, Accurx
“He was able to bring people on board with his vision and deliver exceptional outcomes.”
Gianluca Fontana, CEO of Prova Health

A speaker who says what goes unsaid

I speak globally at design and healthcare conferences, from IxDA and the European Health Care Design conference to the Scottish and European Parliaments. I present regularly to hospice and end-of-life organisations – from MDTs to boards – shaping how care can be delivered.

Watch · Designing the human experience · End Well Symposium, San Francisco · 2017
What end-of-life care taught me about navigating collapseRadical Hope Safari, Good Innovation, London · 2025
The EndSHIFT Symposium, Glasgow · 2025
Designing at the endIxDA, Seattle · 2019
Hospice design for a new era of patient and family needsEuropean Health Care Design, London · 2019
How to Heal a NationScottish Parliament Festival of Politics, Edinburgh · 2020
Radical change: a blueprint for the next 50 years of dyingRoyal College of Medicine, London · 2017

A unique voice on death, dying and loss

I'm one of few designers committed to death, dying and loss. I know its complexity too well to flatten it. But my practice is generative, so I work to create and improve our culture. I explore this in writing, on podcasts and on Substack.

We can’t outrun death

On Bryan Johnson’s illness, the myth of living forever, and why mortality is the active ingredient in living well.

Let’s talk about dying

On The Art of Being Uncomfortable: the limits of labels, community in dying, and how facing mortality helps us live more fully.

Talking about death, not around it

From Eric Dane’s final messages to the interview that changed my life: how honest proximity to death strips performance away.

How to die (and live) well

On The Good Apocalypse: why we find it so hard to face death, and how unprocessed collective grief shows up in our politics.

Endings done well are generative

Responding to the FT on ‘endings practitioners’: closure isn’t decline management, it creates the conditions for what comes next.

Why we struggle to name death

A viral ‘Are You Dead?’ app in China reveals a universal fear of dying unnoticed, and our discomfort with the language of death.

Interested in my work? Let’s talk

Find a time that suits you and book 30 minutes to discuss your challenge or speaking opportunity.