A design leader in health, care and innovation

Ivor Williams is a designer who currently leads innovation teams in tackling one of the most complex healthcare challenges: end-of-life care.

Working with various groups and organisations, he develops products and services to help everyone live better and die well. He does this by researching, writing, advising, consulting and making.

Leads the End-of-Life Care group at the Institute of Global Health Innovation and Helix Centre at Imperial College London.

Advisor to start-ups and venture groups including Zinc VC, Untangle and other organisations such as End Well.

Co-founder of mental health start-up Humane Engineering and its NHS-approved music therapy product Cove.

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Leading teams to design products, services and experiences

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